Seeking inspiration, fresh thinking, and dialogues that challenge us, our Chicago team left the studio and headed for HOW Design Live + Dieline Conference 2019.
At this year’s conference, we were reminded of the awesome ability that we as designers have to make change and have meaningful impact, whether …
For the planet (rethinking our use of plastic to create more sustainable lifestyles, break our plastic addiction and stave off crisis)
For those around us (creating meaning by letting the purpose of gatherings help us shape their forms instead of being hamstrung by convention)
For ourselves within our own practices (stepping away from all the tech and honoring creativity for the analog process that it is).
We each return to the studio remembering that creativity allows us to engage others— to inspire them, to delight them, to bring joy, to entertain. And that only by starting with engagement first does true action follow – the kind that leads to successes for our clients and lets us change the world.