It’s finally spring and if you are anything like us, you are already thinking about the beautiful and delicious produce that the sunnier seasons bring. But before you run out to your farmers market, let us point you a little closer to home for fresh, nutrient-dense foods: your freezer. People are shopping the center of store less, and frozen foods are re-inventing the consumer experience by offering new formats, entering new categories, and proclaiming new nutrition news.
Wild blueberry farmers are leading a “frozen is fresher” campaign — smaller, wild blueberries have higher nutrient density than cultivated ones, greater antioxidant capacity per serving, and are often frozen within 24 hours of harvest to lock in nutrition and taste. The wild crop conjures up untampered with, natural goodness and small scale farming practices. The campaign also offers people a way to combat the food waste epidemic, claiming that frozen food generates 47% less food waste than ambient and chilled food in the home.
Daily Harvest offers shakes, soups, and bowls made with produce that is flash frozen on the farm within hours of harvest to capture peak ripeness and taste, before being shipped direct to customers. Flaunting stats like “cauliflower has 50% more antioxidants when frozen fresh vs. fresh after 3 days,” the start up is winning over those with little time and demanding palates. The eye-catching, on-the-go packaging helps limit prep and clean up, while solving the eternal struggle of convenience vs. health. No wonder they’re all about those #freezergoals.
Also aiming for adults with limited time, Raised Real empowers parents who want fresh, homemade baby food but don’t have time to hunt for beautiful produce and superfoods for their littles. Flash frozen, organically and sustainably-sourced ingredients are pre-portioned according to tested recipes and nutritionists’ guidelines. The curated meals are shipped directly to parents in ready to steam and blend packages, with nothing to hide.
While they may not solve all our problems — you may still have to visit your farmer’s market every once in a while —frozens are being championed as an answer to many of them: produce that’s literally better for you, and now more convenient than ever.