Sterling Platinum

ELEVATING A LABEL TO LUXURY


Product Restage
Brand Identity, Packaging, Engineering


Background
Sterling Platinum’s label design wasn't reflective of the luxury offer within the brand’s portfolio and didn’t command the $75 price point.

Challenge
Elevate Sterling Platinum within the existing family to deliver premium, modern confidence.

Outcome
Debuting at the 70th Annual Emmy Awards in 2018, the final design is a defiant and bold take on luxury,  complimenting the existing Sterling Vineyards offer.

The 360º wrap-around label is an industry breakthrough, made possible by tight collaboration between the design and engineering teams.

 
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