Sauza

REFRESHING A LEGACY


Brand Restage
Insights, Strategy, Brand Identity, Packaging, Structure, Engineering


Background
Sauza Tequila honors the family who pioneered the liquid we call tequila today. However, the brand design wasn’t living up to the legacy of its original founders — and the brand was losing ground in an increasingly competitive category.

Challenge
Elevate the Sauza brand by reclaiming 140 years of heritage in a modern spirit.

Outcome
The brand restage leverages historic elements from the past in a fresh way, infusing life and vibrancy into iconic Sauza family symbols.  The new brand look served as a growth catalyst — reigniting interest and attracting new consumers.

 
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