Ritas

EVOLVING THE BRAND IDENTITY FOR A GROWING PORTFOLIO


Brand Restage
Brand Identity, Packaging, Illustration, CGI


Background
Bud Light wanted its Lime-A-Rita brand to stand on its own — dropping the Bud Light brand endorsement and expanding the product line into other cocktails and spritzers.

Challenge
Elevate the brand identity to be meaningful beyond margaritas and encompass a new range of offerings.

Outcome
The newly-minted Ritas brand balances the history of Lime-A-Rita’s core offering with a new visual language and architecture that fits the wine spritzer and cocktail categories.

 
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