Quaker

INTRODUCING THE BRAND TO A NEW CATEGORY


Structural Packaging
Insights, Structure, Engineering


Background
Quaker needed packaging that would make an impact in a new, highly competitive aisle as they stretched the brand into plant-based beverages.

Challenge
Uncover a structural brand language that tells Quaker’s story while living credibly in a new category.

Outcome
Quaker’s new structural language takes the classic brand into a fresh territory with modern spin to the nostalgia of the milkman.

PepsiCo filed a design patent to protect the new Quaker structure.

 
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