Organic Valley

EXPANDING REACH WITH THE PROMISE OF BETTER


Brand Restage
Insights, Strategy, Brand Identity, Packaging, Photography


Background
Organic Valley’s family farmers were on a mission to change the way people think about food. But the brand was only reaching the most fervent of organic consumers.

Challenge
Reimagine the brand to connect with a broader audience that shares the brand’s “better way” philosophy.

Outcome
A new design vision, including photography and architecture, conveys an authentic brand story that connects mom, family, and farmer.

In 2016, Organic Valley became the world’s first billion-dollar organic food company.

 
032819-Grid-Organic-Valley-NL.jpg
 
 

Photo credit: Marc Pell