Ocean Spray Pink

CREATING A LIGHTER TAKE ON CRANBERRY


New Brand Creation
Brand Identity, Packaging, Photography, Adaptation


Background
Ocean Spray wanted to launch a lighter, more refreshing product made from pink cranberries because the bold, tart flavor of their classic, red cranberry juice was failing to reach millennial consumers.

Challenge
Bring the light-hearted spirit of pink cranberries to life to attract new consumers to the Ocean Spray brand.

Outcome
Pink brings a new, youthful energy to Ocean Spray. The brand language represents the fresh take on cranberry juice and offers a lively and bright visual expression that welcomes new consumers and stands out from the classic.

 
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Photo credit: Ana Francisconi