Kraft

BRINGING THE MASTERBRAND TO LIFE


Adaptation
Adaptation, Photography, Retouching


Background
To unify the portfolio and rekindle brand love, Kraft defined a design vision that would bring together the extensive portfolio — from mac and cheese to mayo.

Challenge
Adapt 416 SKUs in 39 waves to move Kraft from a fragmented house of brands to a unified masterbrand.

Outcome
From artwork to photography, the effort quickly rolled the vision out across the brand across a complex portfolio of products.

 
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