Goodnorth

SPEEDING TO LEAD THE MARKET


New Brand Creation
Brand Identity, Packaging


Background
Nestlé looked to capitalize on white space by introducing low-calorie, high-protein ice cream alternatives in Canada before US leaders entered the market.

Challenge
Rapidly develop a compelling brand of guilt-free indulgences to win the race to shelf.

Outcome
Goodnorth successfully hit retail shelves on Nestlé’s expedited timing. Consumer demand was so high that Goodnorth quickly extended into 6 additional flavors and new dessert formats.

 
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