Butterball

DRIVING CLARITY ACROSS THE PORTFOLIO


Portfolio Transformation
Strategy, Packaging, Adaptation, Photography, Retouching


Background
Butterball, a brand integral to American family traditions, wanted to be considered beyond Thanksgiving. Years of portfolio expansion, including new products and several sub-brands, left the brand disjointed and difficult to shop.

Challenge
Strengthen the presence of Butterball storewide by unifying the design system across the portfolio.

Outcome
By bringing cohesion to the fragmented portfolio and to hero Butterball as a whole, the new design system allows the brand to remain top of mind for all seasons.

 
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