Auros

FINDING NAPA'S STORY


New Brand Creation
Insights, Strategy, Naming, Brand Identity, Packaging


Background
Constellation Brands, a leader in the wine industry, wanted to create a new-to-the-world, luxury wine brand. This wine would have none of the typical ties to a famous winemaker, family, or vineyard — rather it was a new take on the classic Napa Valley Cabernet Sauvignon, with grapes sourced from several of the best vineyards in Napa.

Challenge
Conceive an authentic brand story — rooted in Napa's truth, the unique sourcing, and compelling enough to be retold time and time again.

Outcome
Auros tells the story of Napa, past and present: of the Spanish missionaries’ exploration, their mustard seed trail, and of a modern journey to unite Napa’s AVAs into one golden wine.

 
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Photo credit: Tobias Tullius